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Hairdryer Sales Boosted by Ions

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By: TOM BRANNA

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l JAPAN: Demand for hairdryers is expected to reach 4.7 million units, up from 35,000 in 2001. This is largely driven by high-priced hairdryers that emit negative ions, with currently just 27% of the market share. Matsushita Electric Works’ Ionity EH5406 hairdryer dries hair quickly with two blow openings. Koizumi Seiki’s Ion Stream KHD-1370 features a filter to prevent dust and hair from enter...

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